timeline

History

The 'Open-Air' market along Kinta River was where Mr. Cheow sold his first coffee by utilising only a wooden cart.

Our company’s second founder, Mr. Tan Jin Nam, became Uncle White’s assistant through the introduction of Mr. Tan Jin Nam’s fellow friend from his village in South China.

After a few decades, the company's increment and modernized facilities and equipment, needing a large area of 1.5 acre production factory, the most modernized health and safety equipment in all coffee production industry,

Yee Kong the only one coffee production factory with roasting process and other food manufacturing in one place.

Yee kong became the first company in the coffee industry to obtain ISO 22000 certification at all its factories.

internationally exporting our product to United States of America

qualified HACCP, food safety management system and certified on Halal food

Mr. Cheow decided to combine the recipe of real British Coffee together with the local-liked coffee, and thus the White Coffee is born.

With his founding history, the legendary founder of White Coffee, Uncle White, came out with a mission which is to spread the knowledge and taste of White Coffee to the world.

Under the teaching and guidance of Uncle White, Mr. Tan Jin Nam became the protégé of Uncle White.

Mr. Tan Kong Yee (since 1974)

established YEE KONG COFFEE POWDER FACTORY

(using the Sea Lion as a symbol)

Since 1991, the now founder, Mr. Tan Boon Kuang, making Yee Kong as the main business from village-style production to today's modern production

internationally exporting our product to Mainland China

internationally exporting our product to Taiwan, Singapore

1943

1953

1965

1992

1995